Selling is Caring Out Loud.
Sales coaching, training and consulting that help home services companies grow with a better customer experience - from an operator who has sat in your chair.
Strategist. Trainer. Operator.
"Clear eyes, full hearts, can't lose."COACH TAYLOR, FRIDAY NIGHT LIGHTS
Clay Cox
Founder
A NOTE FROM THE FOUNDER
Welcome to C4
I've seen this business from every side - as a trial attorney, as the GM who grew a roofing company from $3M to $10M in 24 months, as a trainer and consultant for more than a decade, and as COO of a $50 million PE-backed platform. Along the way I've logged 20,000 hours of classroom and live coaching and helped scale 25+ multi-million dollar businesses.
In all those hours, one truth showed up at every kitchen table: people buy from people who care about them. The salespeople who win year after year slow down, ask better questions, inspect what others skip and explain what they find in plain English. They recommend what they'd put on their own home, and they ask for the business with confidence because they believe in it. I call that Selling is Caring Out Loud - and it's the heartbeat of everything we do at C4.
C4 stands for Care, Consult, Construct and Close - a simple path that lowers resistance, proves expertise and turns good salespeople into trusted advisors. Of course, a sales system is only as strong as the leaders who coach it every day. That's why I roll up my sleeves alongside owners and managers to help them make better decisions, develop stronger people and build systems their teams will still be using long after the training day ends.
I'm proud to officially open our doors. If you lead a company that wants to grow the right way - with integrity, with heart and with a team that's fired up to serve - I'd love to hear your story. Let's grow together!
Clay Cox
Founder
By the Numbers
"You are what your record says you are."BILL PARCELLS
20,000+
hours coaching and training in the classroom and field
200%+
average revenue increase for clients Clay has worked with
2,000+
ride-alongs on live sales appointments
25+
businesses coached
The C4 Sales APPROACH
Selling is Caring Out Loud. C4 is a consultative sales approach that lowers resistance, proves expertise, builds the right solution and closes without pressure.
Care
Lower resistance by leading with real care for the customer.
Consult
Ask, listen and inspect to prove your expertise.
Construct
Build the right solution together with the customer.
Close
Ask for the business with confidence, without pressure.
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."MAYA ANGELOU
Book Your Discovery Call
A 30-minute discovery call is the first step. No pitch, just an honest look at what's working and what isn't. Tell me a little about your business, then pick a time that works for you.